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Location Based Services

The demand for LBS is growing at a rapid pace and there is an increasing need for location data to be delivered in a timely and efficient manner. Many solutions on today’s market require an installed application on the device. This limits location gathering to smart phones. Our location service uses network-based methods to locate any mobile device or phone – both feature phones and smart phones, so your reach to end users is expanded considerably! In fact, we give you the ability to locate more than 300 million mobile devices which is greater than the reach provided by any other location enabler in the industry. This translates to more than 90 percent of all U.S. consumers


GeoFencing services define an area to determine if a mobile device is inside or outside the defined area. Based on this information different activities can be initiated such as sending an SMS, MMS or initiating a phone call. The service can then deliver location-relevant information to mobile subscribers or businesses can use the location information for workflows or data intelligence. A GeoFence can make a big impact in applications such as mobile marketing, time-relevant messages to travelers, logistics, field workforce, fleet tracking, and asset tracking to name a few.

These are the key factors to be considered for each GeoFence program:

  1. Schedule – What are the times that you want to locate users?
  2. Frequency – How often do you want to locate user? (ex: once every 30 minutes, once every week, etc.)
  3. Quantity – How many fences? (if you have 50 stores, you would have 50 fences)
  4. Fence Location and Shape – Where is the fence (ex: provide addresses or x, y coordinates)… these variables will drive the size of the fence and often the shape. Most common shape is Radius. It is highly recommend that the fence be 5-10 miles or greater. A geo-fence works best in urban areas where cell towers are closest together. The exception to this is if the geo-fence is very large.
  5. Messages – What are the auto-response messages that will be triggered when user enters fence?
  6. Logic – as part of the set up, we can build in certain logic. For instance, once a user is inside a geo-fence, program logic would be to “stop looking for that user for x amount of time”. Or if you only want to send one message per week to the user regardless of how many times they enter the fence that week. (to avoid annoyance – for example, user drives by the store twice a day in routine route, they don’t want to receive a promotional message every time they drive past the location).
  7. Privacy – as always, location and privacy policy go hand in hand, the user must agree to the terms and policy before location can be served to application.

Key Points

  • Accessing coordinates requires no battery drain on the end user’s device.
  • Once a device is registered with LBS the process is transparent to the end user, and there is no interaction required.
  • The data coordinates cannot be manipulated by the end user.